NOVA Entertainment is Australia’s fastest growing entertainment company with broad interests across the media industry including successful radio brands Nova, smoothfm, FIVEaa, Star 104.5, GOAT & EXP. Our mission is to create and share great experiences with our audience.
Reporting to the Head of Digital Performance, your responsibility will be to lead Nova Entertainments’s digital audience growth, management & data.
What You'll Do?
- Develop Digital Audience measurement framework, deliver cross-platform analytic & insight capabilities.
- Act as Nova Entertainment's Customer Data custodian. Lead the day to day management and growth of our digital audience (anonymous, proxy, addressable & contactable) across all platforms
- Lead the EDM strategy including campaign design, delivery and performance reporting
- Implement and manage the Customer Data Platform (CDP), Data Management Platform (DMP) & marketing technology platform
- Be responsible for Nova Entertainment’s data governance and compliance framework development and execution
- You're a digital audience & data guru who is creative, driven and collaborative digital operation manager.
- Digital specialist, curious & passionate about data, analytics & insights.
- You're a tireless innovator who possesses strong analytical skills and data-driven thinking
- In pace with SEO, social media, Ad Tech, and digital marketing industry trends and development
- You're a highly organised, trustworthy, self-starter who works well with ambiguity, and is comfortable managing multiple complex projects in an energetic fast-paced environment Fun to work with and a nice person!
Experience & Qualifications
- 8+ years of digital operation experience
- 3+ years of experience in digital marketing or below the line campaign management (EDM)
- 3+ years of experience in managing 1st party data & DMPs inc. segmentation, device activation, cookies, etc.
- 3+ years of experience in Google marketing platform i.e Analytics, Data Studio, Tag Manager.
- Salesforce DMP & Marketing Cloud experience is a bonus (Krux & ET)
If this sounds like you, apply now!